5 things worth waffling about on the Tintin poster

OMG I was right! Sort of!

Ok, tha-no wait that was genuinely interesting. Good spot!

The and/ampersand thing is to conform with the the WGA screenwriting credit system:

http://en.wikipedia.org/wiki/WGA_screenwriting_credit_system

"Where a team of writers works on a screenplay, names are joined by an ampersand (&), and when two teams of writers work successively on a script, the teams are joined by and. So, a credit reading "John Doe & Richard Roe and Jane Doe & Jane Roe" means that there were two writing teams, John and Richard on one and the two Janes on the other."

So in this case, it seems Steven Moffat turned in a screenplay, after which Edgar Wright & Joe Cornish worked on it together.

Ok, thanks.

Also, in answer to your question about what Tintin and Snowy are looking at, I think you'll find the answer is: nothing. At no point will they actually be walking that big on the planet and, even if they did, they wouldn't be able to survive with no atmosphere to breathe.

Instead, this is merely a metaphorical representation designed to suggest that they traverse the globe during their adventure and the only reason they are looking anywhere except for straight on is because studio marketing types take poster psychology very seriously and fear that, as part of the 'fight or flight' theory, characters staring directly ahead will intimidate potential audiences and subconciously scare them away.

Ok, thanks.

Hergé doesn't mean anything. It's the phonetic pronunciation of the inversion of the author's real name. That is, his name was Georges Remi, or G.R., which inverts to R.G., which is pronounced "er gé" in French.

Both the top lines are actually both perfectly centered, but it still looks odd to the eye.

Snowy just done a shit on Greenland.

That spacing thing is really going to bother me every time I see this. I'm guessing - just guessing - that maybe Stephen Moffat and Edgar Wright did a draft together, then Joe Cornish worked on it?

Still, makes me smile to see Joe's name on a poster, the same size font as 'Steven Spielberg'. That's absolutely mental.

Once a year my mind is crossed by a thought.

Wait..., wait,...oh, there it is: Sometimes in the near future, posters will include 'And shown in an old fashioned technique, in 2D!'

So we should appreciate the fact 3D must be still added as something not so common.

What I don't get is why it's:
STEVEN MOFFAT AND EDGAR WRIGHT & JOE CORNISH
Where's the consistency? Either use AND or the ampersand, not a combination of the two. With that and the mis-aligned 'PRESENT' it's like they let the work experience boy stick the text on; it's punctuation bedlam!!!1!