Applying Battleship's formula for success
Posted by Matt at 09:00 on 17 Apr 2012
Despite being one of the loudest, dumbest and profoundly ridiculous films released in ever, Battleship has performed remarkably well at the box office. So how did a plotless board game consisting of alpha-numerical grid references get turned into a money-making blockbuster? It's genius, really. Mindblowing, in fact. One word: 'aliens'.
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