Applying Battleship's formula for success

Applying Battleship's formula for success
Despite being one of the loudest, dumbest and profoundly ridiculous films released in ever, Battleship has performed remarkably well at the box office. So how did a plotless board game consisting of alpha-numerical grid references get turned into a money-making blockbuster? It's genius, really. Mindblowing, in fact. One word: 'aliens'.

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