Let's break it down. The deal between Disney and LucasFilm was signed on the 30th October. Though I'm sure there were talks stretching back months prior to the handshake between Disney CEO Bob Iger and George Lucas, Star Wars: Episode VII technically didn't even exist until last Tuesday. Yet to read the coverage online in the past seven days, you'd think the movie was due for release imminently.
The initial response was understandable: the Episode VII announcement was one of those defining 'HOLY SHIT!' moments you can't quite get your head around. Of course movie websites like SlashFilm.com and Collider.com and the like are going to report on this news. It's HUGE.
However, as inevitable as an opening crawl, the slow creep began. Just reporting the news wasn't enough: websites needed to be saying something else about Star Wars; ANYTHING else. Even within the first 24 hours, some sites were reporting stories from 'sources' about what Episode VII would consist of; discussing in broad terms 'What this will mean' for film fans and drafting up lists of directors who should – and shouldn't – direct it. My favourite story of this ilk was a SlashFilm 'Your Questions Answered' article, which answered the question 'Who could direct it?' with 'Potentially anybody'. At this early stage, these were basically just meaningless words on a page to fill some space; they're barely even in a row.
Again, this heightened coverage was anticipated. But it hasn't slowed since. Over the last week, we've seen rumours regarding almost every aspect of Star Wars: Episode VII reported as if they were fact, when in actuality, they're not even worthy of your bandwidth.
So far, we've learned that Brad Bird and Damon Lindelof definitely aren't already working on Episode VII under a shroud of secrecy (that narrows the field by two, at least); Mark Hamill and Carrie Fisher "knew" about Episode VII as early as last year (for whatever that's worth); Harrison Ford "may be open" to returning as Han Solo (says a bullshit source); and Matthew Vaughn is "in talks" to direct (despite the fact the film has no script, no outline and didn't even exist this time eight days ago). The coverage is already as ruthless and relentless as the Empire, and there are potentially THREE MORE YEARS of it to suffer.
It's not just film blogs and movie websites that are chipping in, either: everyone has an opinion. Here's popular celebrity arse rag OK Magazine chiming in with their incredible scoop:
As you can see, everyone and their work experience chimp has an opinion on Star Wars and Episode VII, and no one is willing to keep it to themselves. Movie websites must cover stories that they think readers want to read, but we've already reached a point – I repeat for emphasis: only seven days later – where rumour is considered fair game and hearsay is still worth clicking to after the jump. Surely no one enjoys reading this stuff? I learned a long time ago, if a movie news headline has a question mark at the end of it, the answer is: no, probably not.
Here's my suggestion, movie bloggers. Take a step back. Breathe. Assess the situation as it stands. At present, Star Wars: Episode VII probably only exists on a crinkly old notepad full of George Lucas' notes and thinly-sketched racial caricatures. There will be Star Wars news in time, probably sooner rather than later – Disney turning around a huge franchise film like this in three years means you won't be sitting on your hands for long.
Guys. Don't report on every rumour you read or hear. Don't sweat the little stuff. Savour the sweet anticipation while it lasts, before it's inevitably soured. A screenwriter will be appointed, a director will be chosen, the cast will soon follow. That's the stuff you want to get excited about: actual, quantifiable facts. For now, please do all of us a favour and resist the rumour-mongering and click-whoring, for all of our sanity. That sound of a thousand voices crying out in terror? That's us, reading another story about how Mark Hamill "might potentially be open to the possibility of reading a script if it exists."
Please don't ruin Star Wars before Episode VII does.