This is the first goodie gleaned from The Dark Knight Rises' viral campaign, which promises to be fascinating if you're the kind of person willing to wade through a mile of liquid shit just to get a whiff of the new Bat-suit's gusset. The site, www.TheDarkKnightRises.com, launched earlier today, with a blank image and odd chanting.
The chanting was soon (somehow) translated to 'The Fire Rises' and before long, some bright spark figured out that tweeting #TheFireRises added their Avatar to this page, where a weird and wonderful mosaic started taking place.
Then some asshat on a web forum hacked the site and found the complete image before it was even finished. Nerds 1, Innovative And Rewarding Viral Campaign 0.
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