Prince Of Persia poster needs work

Today's lesson in How To Make A Movie Poster. Step 1: Get photo of star. Step 2: Write ambiguous phrase in big red letters. Step 3: ???? Step 4: PROFIT!!!

I get that this is a teaster poster and all, but this one-sheet for Prince Of Persia: The Sands Of Time stinks like sand in an ass-crack. This is it? A desaturated picture of Jaaake Gyllenhaaal with the word 'courage' printed on his forehead?

(*slow clap*)

Bravo, Disney marketeers. Bra-fucking-vo.