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  • Lessons learned from The Superman Project

    Movie Feature | Ali | 15th June 2013

    I've spent the last two years obsessively dodging any and all promotions of Man Of Steel, purely so I could see a blockbuster untainted by trailers, posters and news stories. Now, having seen - and enjoyed - Man Of Steel - I ask the question: what have I learned? How have I grown? And why did I start doing this again? Here are my findings.

  • The future's bright: Orange to pull their dreadful cinema ads

    Movie News | Ali | 30th April 2010

    The good news: you won't have to sit through Mr Dresden's crappy film pitches before your movie any more. The bad news: you'll still have to sit through 20 minutes of other crap and pay for the privilege.

  • Michael Bay directs underwear advert

    Movie News | Ali | 7th December 2009

    People say to Michael Bay, "Hey asshole, your movies are just tits and explosions." Bay smiles, and replies, "Touche". Then he flexes his muscles and rides into the sunset on his Harley to the sounds of Linkin Park.

  • Top 10 Coolest Commercials By Movie Directors

    Movie Feature | | 13th August 2008

    Advertising is now as big a part of movies as actors or special effects - it's a cold, hard fact of life that wherever there are eyes trained on a screen, there'll be some pen-chewing dickwad executive willing to cram a commercial on it. Product placement is all well and good, but what's the next logical step? Instead of forcing...