Movie trailers for Moon

Yep, pre-ordered that myself. Loved it.
And have gone back and watched the trailers for Inception and they do an excellent job of making you go "Whoa, that's cool" without giving you anything other than vague brushstrokes.
"There's uh...a spinny top and a folding city and...uh...a Call of Duty ice-base bit and Titanic and uh...some fight in mid-air"

A bad trailer would have voiceover man
"One last chance...DA-DANG DA-DANG...to escape his past...DA-DANG DA-DANG...and see his family...DA-DANG DA-DANG...if he can survive one last DA-DANG DA-DANG...Inception" and montage of "I plant the idea" "She's your wife?" "Ex...wife" "You're doing this yourself Cobb" "I just want to see my children" bullshit.

Trailers are an art. Most are Athena prints.