Nine exciting new potential titles for Edge Of Tomorrow: Live Die Repeat

Ali Gray

10th October 2014

The Warner Bros marketing team have got themselves in quite the pickle with Edge Of Tomorrow. Despite being critically acclaimed and featuring the biggest movie star in the world in the lead role, Edge Of Tomorrow flopped in cinemas, leading to drastic measures - the title has changed to Live Die Repeat. We say this: IT HASN'T CHANGED ENOUGH.

This is a classic case of panic marketing: a reactive clusterfuck that can surely only serve to make matters worse. Edge Of Tomorrow is a fine, if unadventurous title; it's certainly less ridiculous than the title of the graphic novel source material, All You Need Is Kill. However, changing the title for the film's home entertainment release will not change the movie's fortunes. Has this ever worked as a marketing tactic? Surely it only confuses the impartial shop browser, milling around HMV like a sheep with disposable income.

'Live Die Repeat' doesn't even sound like the title of a film, it sounds like a tagline, which is what it was. Even retailers don't really know what the film is actually called: Amazon and iTunes have it listed as 'Live Die Repeat: Edge Of Tomorrow' but VOD retailers (backed up by an official confirmation from Warner Bros) stock the film as 'Edge Of Tomorrow: Live Die Repeat'. As long as those six words are in the title somewhere, who gives a shit, right?

This is stupid. Yet it could easily be stupider. Hell, if you're going to change the title, you could at least make it something more memorable. So here you go Warner Bros marketing team: here are nine titles way better than whichever one you decide on using - no rush, it's out on Monday, you've got the whole weekend to decide!
What the title really needs is a description of the film's content, something that will catch the casual observer's eye. Something like...

You might need to get that signed off by Tom's people. As a back-up, maybe Team Cruise would prefer it if Tom's name was actually in the title?

Maybe it's just not clever enough. The title needs to be more witty, more erudite, more like...

Okay, calm down braniacs. We don't want to go too highbrow. Maybe we revisit the original title of the book. Except, we add a little something to spice it up a notch. It needs to be somehow LOUDER.

The more exclamation marks, the more money it'll make! Or not. What the title needs is a gimmick, something that's been proven to get people talking online. Who's a big brand we can get on board with?

Remember we're trying to skew young. How do the kids speak these days?

Maybe we're getting away from what the movie is really about. Let's try a super-literal approach. Customers are idiots after all!

Dammit, the film is more than that! It's clever! It's funny! It's genuinely creative and interesting and exciting! And hell, the critics love it! How can we get all that across in just a title?

Gentlemen, I've been up all night thinking about this, and I've finally cracked it. I present to you the definitive new title for Edge Of Tomorrow, guaranteed to excite all members of the family for a big Q4 home ents push.

Done! Tell post-production we need to tweak Tom's exo-suit a little.

Follow us on Twitter @The_Shiznit for more fun features, film reviews and occasional commentary on what the best type of crisps are.
We are using Patreon to cover our hosting fees. So please consider chucking a few digital pennies our way by clicking on this link. Thanks!

Share This