The John Carter poster reprinted with other boring men's names


30th November 2011

There's a lovely new poster for Andrew Stanton's John Carter on the web. The only thing that ruins it is that deathly boring new title.

I shall never question the total genius of Andrew Stanton or the utter ruthlessness of the Disney marketing department, but I can't understand for the life of me the decision to amend the title of intergalactic space adventure John Carter Of Mars to just John Carter. The 'Of Mars' is the best bit! It lets people know he's of Mars! Weirder still is the insistence on using the 'JCM' logo on all the new posters, this one included. We should all insist we have no idea what it refers to in protest.

Click image for full-size picture

John Carter Of Mars sounds like a pulpy, thrilling, Boy's Own serial, which is essentially what it is. John Carter, on the other hand, sounds like a legal secretary from Diss. With his new homeland of Mars excised from his title, John Carter joins the exalted ranks of other movie characters deemed important enough to have their films named after them. Films like...

I almost added Johnny Mnemonic to that list (yes, that's actually Keanu Reeves' character's name), but then I remembered IT'S AMAZING.

I got to thinking how much of a shame it was that plain old John Carter is now expected to do all of Disney's Q1 heavy lifting. Then I wondered if the movie would be as appealing with other men's names instead of our JC.

The answer is no. But would I watch a movie called Veronica Guerin Of Mars? Yes. I would watch the fuck out of that movie.

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