Feature
The Super Bowl ad gifs no one wanted (and when to use them)
Movie Feature
Matt Looker
3rd February 2015
The Shiznit: Colouring in the 'Movies vs. Social Media' venn diagram intersection with a blunt crayon since 2011. Ish.
You read the title, you know what this is about. Let the moving imagery commence!

When to use: To convey shock and disbelief, followed by swift angry reaction
Example: "He said WHAT about Gamergate? Hohmyfuckingod... [GIF]"

When to use: To highlight someone else's idea or opinion that falls completely flat; a conversation killer.
Example: "All I'm saying is that I'd really like to see Dame Maggie Smith attempt a slut drop"
"[GIF]"

When to use: To fend off haters.
Example: "Woah [GIF] I was just ASKING whether or not Eddie Redmayne really deserves the Oscar considering he doesn't even use his own voice at the end. I mean, isn't that the same as the Andy Serkis argument?"

When to use: To point out an argument that no one can possibly win; when someone meets illogic with more illogic.
Example: "Superman would demolish Batman in a fight. He'd just vaporise him with his eye lasers"
"Are you fucking kidding me? Do you think Bruce Wayne wouldn't think of that and wear some kind of special eye-laser-repellent batsuit?"
"[GIF]"

When to use: As a sarcastic reaction to someone trying to be sexy.
Example: "Oh wow, I love that Tinder profile pic of you trying to drink two pints at the same time while wearing a plastic Viking helmet [GIF]"

When to use: Following a definitive, blistering putdown.
Example: "I know you are, but what am I?"
"[GIF]"

When to use: At the announcement of a sexy Hollywood star being cast in any historical biopic.
Example: "Ryan Gosling has just been cast as Robert The Bruce? Ahahahahaha [GIF]"

When to use: To convince a woman online to sleep with you. Should only be used in extremely sexy situations.
Example: "Hey girl. You look fine. Wanna get with this? [GIF]"

When to use: Guess.
Example: "They changed the shape of the Millennium Falcon's radar dish? RAGE!!! [GIF]"

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