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Fuck-ups

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  • The nine most embarrassing X-Men marketing fuck-ups

    Movie Feature | Ali Gray | 12th October 2018

    You can always count on the X-Men for a laugh. While the Marvel marketing machine runs like a well-oiled machine and the DC marketing machine is basically a Xerox of the Marvel machine, the Fox marketing machine is more like a dodgy office printer, old and busted and producing wildly erratic and inconsistent results because no one really knows how to use it properly. The X-Men franchise is arguably the biggest name in superhero cinema - so why can't Fox ever seem to sell the movies without, excuse my language, fucking up like cack-handed twats?

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