Whinging

You made Avatar a success, now quit complaining about the sequels

Movie Feature | Ali Gray | 15th April 2016

Is there a word used on social media and comment threads more cringeworthy than "Avatards"? Not only is it not remotely funny, it's usually accompanied by a lazy, sneering dismissal of James Cameron's Avatar sequels, or more specifically, the rapidly increasing volume of them. I admit, I am fascinated by the highs and lows of the Avatar franchise, the record-breaking box office haul and the subsequent disappearing act from the nation's consciousness (this article from Forbes, on Avatar's lack of "pop-culture footprint", is sadly accurate). But have we really become so jaded and so short-sighted that we're dismissing out of hand sequels to the most popular movie of all time; a movie that, just seven years ago, we ALL paid money hand over fist to go and see? You and I are both complicit: we all were Avatards and we will be again (and again, and again, and finally once more in 2023).

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