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  • Poster trend: bigging up the little guy

    Movie Feature | Ali | 2nd August 2013

    A new poster for Thor: The Dark World has been released, and features every resident of Asgard who has ever lived. It's systematic of a trend: squeeze every single famous person in the film on the poster, even if it makes them so small they're basically just a smush of pixels.

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  • Trailer trend: rise of the BRAAAHHMs

    Movie Feature | Ali | 8th June 2011

    Hey you, Hollywood! Are you cutting a trailer for your new action thriller or whatever? Do you want to signify dark, brooding menace and impending doom? You need Inception Horn®! It's the whacked-out sound effect everybody's using!

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